NADA unifies marketplace commerce, carbon integrity (WETAS), and tokenized rewards into a scalable platform for brands, farmers, and conscious consumers.
Last updated: 13 Aug 2025 — Paris time.
Problem. The hemp & cannabis economy is fragmented: brands lack high-quality distribution and trust frameworks; consumers lack clarity on product provenance; and carbon claims are inconsistent across the supply chain.
Solution. A vertically integrated platform: (1) a multivendor marketplace with brand-customizable storefronts; (2) WETAS for auditable carbon removal and waste reduction linked to commerce events; and (3) a token-ready rewards layer connecting purchases to perks and impact.
Why now. Regulatory liberalization, maturing consumer demand, and enterprise decarbonization targets create converging tailwinds for trusted platforms with measurable impact.
Moat. Geo-filtered distribution, partner mini-stores (Tmall-like), content-driven onboarding, and native impact accounting through WETAS.
Strategy & brand lab for onboarding vendors, storytelling, and GTM orchestration.
Product & tech: storefront engine, geo-routing, payments, and token-ready rewards.
Finance & infrastructure: WETAS registry, carbon accounting, and partnerships.
Tmall-like vendor storefronts: custom colors, layout blocks, and storytelling modules.
Compliant routing based on user location, inventory, and vendor preferences.
Auto-link transactions to carbon removal and waste reduction claims with audit trails.
Points → perks, category-based redemption, and future token utilities when compliant.
WeChat mini-programs, LINE stores, and pop-up activations to bypass app store tolls.
Country-by-country legality database (living) to support responsible access.
Finalize MVP marketplace, vendor onboarding kit, and WETAS v0 data model.
Launch curated vendors in EU/Asia; cultural pop-ups in Paris/Bangkok; rewards beta.
Expand categories (textiles, construction, wellness); deepen carbon integrations.
| Avg. order value | €75–€120 |
| Take rate | 10–18% |
| SaaS ARPU (monthly) | €49–€199 |
| WETAS service margin | 35–60% |
For illustration only; detailed model available on request.
Below are the current draft terms for the early round. These can be finalized with counsel. Figures reflect your latest inputs.
| Round Size | US$300,000 |
| Ticket Size | US$500–US$1,000+ (min entry) |
| Discount Rate | 85% (investor receives 85% discount at conversion) |
| Valuation Cap | US$2,000,000 |
| Maturity Date | 31 December 2027 |
| Minimum Equity Raise (MER) | US$4,000,000 (automatic conversion upon qualified round) |
This is not legal advice. Final terms subject to definitive agreements.
Geo-filtering & legality database to confine discovery and sales to compliant regions.
PRAGMA Studio toolkit, brand support, and curated launch cohorts to ensure quality.
WETAS registry for auditable claims; start with conservative issuance and third-party review where needed.
Core team spans sustainability, supply-chain, brand building, and product engineering. Advisors include domain experts in hemp materials, compliance, and carbon markets.